Adobe New Service Aims to Follow Users Across Multiple Devices

Visiting Subway’s website on a personal computer might not seem to have anything to do with checking the NFL’s app on a phone. But these discrete activities are the foundation for a new service to help marketers follow you around.

Adobe, a company better known for Photoshop and PDF files, says the new initiative announced Wednesday will help companies offer more personalized experiences and make ads less annoying by filtering out products and services you have already bought or will never buy.

But it comes amid heightened privacy sensitivities after reports that Facebook allowed a political consulting firm to harvest data on millions of Facebook users to influence elections.

And Adobe’s initiative underscores the role data plays in helping companies make money. Many of the initial uses are for better ad targeting.

Adobe says no personal data is being exchanged among the 60 or so companies that have joined its Device Co-op initiative already. These include such well-known brands as Allstate, Lenovo, Intel, Barnes & Noble, Subaru, Subway, Sprint, the NFL and the Food Network. Adobe says the program links about 300 million consumers across nearly 2 billion devices in the U.S. and Canada.

Under the initiative, Adobe can tell you’re the same person on a home PC, a work laptop, a phone and a tablet by analyzing past sign-ins with member companies. With that knowledge, Sprint would know Bob is already a customer when he visits from a new device. Bob wouldn’t get a promotion to switch from another carrier, but might get instead a phone upgrade offer. Or if Mary has declared herself a Giants fan on the NFL’s app, she might see ads with Giants banners when visiting NFL.com from a laptop for the first time.

All this might feel creepy, but such cross-device tracking is already commonly done by matching attributes such as devices that from the same internet location, or IP address. Consumers typically have little control over it.

Adobe says it will give consumers a chance to opt out of such tracking. And it’s breaking industry practices in a few ways. Adobe says it will honor opt-out requests for all participating companies and for all devices at once. It’s more typical for such setups to require people do so one by one. All companies in the initiative are listed on Adobe’s website, a break from some companies’ practice of referring only to unspecified partners.

“We’re doing everything we can not letting brands hide themselves,” Adobe executive Amit Ahuja said.

But in taking an opt-out approach, which is common in the industry, Adobe assumes that users consent. And it places the burden on consumers to learn about this initiative and to figure out how they can opt out of it.

3 Facebook Messenger App Users File Lawsuit Over Privacy

Three Facebook Messenger app users have filed a lawsuit claiming the social network violated their privacy by collecting logs of their phone calls and text messages.

The suit, filed Tuesday in federal court in northern California, comes as Facebook faces scrutiny over privacy concerns.

Facebook acknowledged on Sunday that it began uploading call and text logs from phones running Google’s Android system in 2015. Facebook added that only users who gave appropriate permission were affected, that it didn’t collect the contents of messages or calls, and that users can opt out of the data collection and have the stored logs deleted by changing their app settings.

The suit seeks class-action status.

A message seeking comment from Facebook on Wednesday was not immediately returned.

Aging Japan: Robots May Have Role in Future of Elder Care

Paro the furry seal cries softly while an elderly woman pets it. Pepper, a humanoid, waves while leading a group of senior citizens in exercises. The upright Tree guides a disabled man taking shaky steps, saying in a gentle feminine voice, “right, left, well done!”

Robots have the run of Tokyo’s Shin-tomi nursing home, which uses 20 different models to care for its residents. The Japanese government hopes it will be a model for harnessing the country’s robotics expertise to help cope with a swelling elderly population and dwindling workforce.

Allowing robots to help care for the elderly — a job typically seen as requiring a human touch — may be a jarring idea in the West. But many Japanese see them positively, largely because they are depicted in popular media as friendly and

helpful.

“These robots are wonderful,” said 84-year-old Kazuko Yamada after the exercise session with SoftBank Robotics Corp.’s Pepper, which can carry on scripted dialogues. “More people live alone these days, and a robot can be a conversation partner for them. It will make life more fun.”

Plenty of obstacles may hinder a rapid proliferation of elder care robots: high costs, safety issues and doubts about how useful — and user-friendly — they will be.

The Japanese government has been funding development of elder care robots to help fill a projected shortfall of 380,000 specialised workers by 2025.

Despite steps by Japan to allow foreign workers in for elder care, obstacles to employment in the sector, including exams in Japanese, remain. As of the end of 2017, only 18 foreigners held nursing care visas, a new category created in 2016.

But authorities and companies here are also eyeing a larger prize: a potentially lucrative export industry supplying robots to places such as Germany, China and Italy, which face similar demographic challenges now or in the near future.

“It’s an opportunity for us,” said Atsushi Yasuda, director of the robotic policy office at the Ministry of Economy, Trade and Industry or METI. “Other countries will follow the same trend.”

More than 100 foreign groups have visited Shin-tomi the past year from countries including China, South Korea and the Netherlands.

A few products are trickling out as exports: Panasonic Corp has started shipping its robotic bed, which transforms into a wheelchair, to Taiwan. Paro is used as a “therapy animal” in about 400 Danish senior homes.

Still tiny

The global market for nursing care and disabled aid robots, made up of mostly Japanese manufacturers, is still tiny: just $19.2 million in 2016, according to the International Federation of Robotics.

But METI estimates the domestic industry alone will grow to 400 billion yen ($3.8 billion) by 2035, when a third of Japan’s population will be 65 or older.

“It’s potentially a huge market,” said George Leeson, director of the Oxford Institute of Population Ageing. “Everyone is waking up to their ageing populations. Clearly robotics is part of that package to address those needs.”

To nurture the industry, the government is using a two-pronged approach. METI is promoting development, providing 4.7 billion yen ($45 million) in subsidies since 2015.

The Labor Ministry is spearheading the spread of robots, and spent 5.2 billion yen ($50 million) to introduce them into 5,000 facilities nationwide in the year that ended last March.

There is no government data about how many care facilities use robots.

Government officials stress that robots will not replace human caregivers.

“They can assist with power, mobility and monitoring. They can’t replace humans, but they can save time and labor,” said METI’s Yasuda. “If workers have more time, they can do other tasks.”

That’s a robot?

Most of the devices look nothing like the popular image of a robot. By the government’s definition, each has three components — sensors, a processor and a motor or apparatus.

Panasonic used government aid to develop Resyone, a bed that splits in two, with one half transforming into a wheelchair.

Cyberdyne Inc’s HAL — short for Hybrid Assistive Limb — lumbar type is a powered back support that helps caregivers lift people.

Those needing walking rehabilitation can grab hold of Tree, made by unlisted Reif Co, which crawls along the ground, showing where to place the next step and offering balance support.

SoftBank’s Pepper is used in about 500 Japanese elder care homes for games, exercise routines and rudimentary conversations.

But some workers find Pepper difficult to set up, said Shohei Fujiwara, a manager at SoftBank Robotics, a unit of Internet conglomerate SoftBank Group Corp. They’d like Pepper to respond to voice commands and move around independently – functions that SoftBank hopes to introduce this year, he said.

A costly solution

Cute, furry and responsive, Paro reacts to touch, speech and light by moving its head, blinking its eyes and playing recordings of Canadian harp seal cries.

“When I first petted it, it moved in such a cute way. It really seemed like it was alive,” giggled 79-year-old Saki Sakamoto, a Shin-tomi resident. “Once I touched it, I couldn’t let go.”

Paro took more than 10 years to develop and received about $20 million in government support, said its inventor, Takanori Shibata, chief research scientist at the National Institute of Advanced Industrial Science and Technology. About 5,000 are in use globally, including 3,000 in Japan.

But Paro, like most robots, is expensive: 400,000 yen ($3,800) in Japan and about 5,000 euros in Europe. Panasonic’s Resyone bed costs 900,000 yen ($8,600) and Cyberdyne’s HAL lumbar exoskeleton costs 100,000 yen ($950) a month to rent.

Most facilities using them, including Shin-tomi, have relied on local and central government subsidies to help cover the costs. Individuals can also use nursing care insurance to help cover approved products, but those numbers are tiny.

And so far, the robots have not reduced Shin-tomi’s personnel costs or working hours.

“We haven’t gotten that far yet,” said Kimiya Ishikawa, president and CEO of Silverwing Social Welfare Corp, which runs Shin-tomi. “We brought them in mostly to improve the working environment, keep staffers from getting back injuries and make things safer.”

What they have done, he said, is boost the morale of both staff and residents.

“That’s brought a peace of mind among the staff and the residents feel supported,” he said.

Israeli Company Converts Trash Into Household Items

There is a saying that one person’s trash is another person’s treasure. That is the idea behind a new concept by an Israeli company that is taking trash from landfills and converting it into a plastic-like composite. The material is being used to make household items and furniture, as we hear from VOA’s Deborah Block.

‘Ready Player One’ Takes Spielberg Back and to the Future

In Ernest Cline’s novel “Ready Player One,” the main character drives a DeLorean because of “Back to the Future,” and uses a grail diary because of “Indiana Jones and the Last Crusade.” The films of Steven Spielberg loom large in the story littered with pop culture references. That the legendary filmmaker then ended up being the one to take Cline’s futuristic-nostalgic vision to the big screen is a small Spielbergian miracle.

“I hadn’t read anything that had triggered my own imagination so vividly where I couldn’t really shut it off,” said Spielberg, who, with “Ready Player One,” out Thursday, returns to the wide-eyed grand-scale blockbuster filmmaking that he made his name with.

The sci-fi spectacle with a reported $175 million production budget presents a near-future vision of a dystopian society that has all but abandoned the real world for an escapist virtual reality existence. In 2045, most people, including the teenage hero Wade (Tye Sheridan), spend their lives as avatars (Wade’s is a cooler version of himself named “Parzival”) in the virtual world of the OASIS – a VR game created by an eccentric genius, James Halliday (Mark Rylance), who has promised his wealth to whomever wins and finds the “Easter egg.”

It’s because of Halliday, who, like its author, came of age in the 1980s, that the OASIS is chalk full of 80s nostalgia from Atari to Buckaroo Banzai. It’s also why Cline assumed that “Ready Player One” would be impossible to adapt. How would anyone be able to secure all the rights? 

That it ended up being Spielberg doing the asking helped a little, but producer Kristie Macosko Krieger is the one he credits for getting everything from Chucky to the Iron Giant in the film. She spent three years working with Warner Bros. to obtain all the necessary clearances from various studios. Some they didn’t use, like the main “Star Wars” icons (although you may spot an X-Wing or R2-D2 in a few frames), and some Spielberg just nixed himself, like the mothership from “Close Encounters of the Third Kind.” He didn’t want too many of his old movies in his new movie.

“There comes a point when I would have just had to defer to someone else who likes my movies and not make a movie about my movies,” Spielberg said. 

It meant co-screenwriter Zak Penn would have to lose a few of his Spielberg-inspired jokes and ideas that he’d written into the script before Spielberg signed on to direct, but he didn’t mind. 

“It would have taken you out of the narrative. He’s too iconic a director,” Penn said. “You’d be sitting there thinking, ‘Oh, this is from a Spielberg film.”’

But everything was on the table, from the song Cline walked down the aisle to (the Hall & Oats song “You Make My Dreams,” which plays during the credits) to a blink-and-you’ll-miss-it nod to “Last Action Hero,” Penn’s first movie which he had wanted Spielberg to direct. Penn, for his part, had said “no” to a proposed reference and was surprised when he saw one in the final cut. Cline had gone behind his back to persuade the folks at ILM to do it.

Most of the references amount to set-dressing, packing every frame in the OASIS with eggs that would take even the most eagle-eyed viewer multiple viewings to catch.

“My philosophy from the very beginning was, the story is out the front windshield and the pop culture references are out the side mirror,” Spielberg said. “And it’s your choice what you would like to look at.”

The production used cutting-edge technology to simulate the OASIS for the cast and crew with VR headsets that would give everyone a 360-degree view of what the virtual world looked like. And the film itself is a mash-up of past and present technologies, including motion capture, computer animation and even film stock, which Spielberg used to shoot the live-action sequences. 

“It was just a small little touch because I’m trying to keep, you know film, meaning the chemical, the chemistry of film, relevant and I’m just trying, until they close the last lab and stop making raw stock, to shoot everything I can on film,” Spielberg said. “It also gave the real world a more gritty flavor because when you shoot digitally, it’s much more like acrylic. And film is more like oil. You get that blend between that world of oil and the texture that an oil painting has with the film and you get the very smooth, almost antiseptic clarity of what the digital world looks like.”

Lena Waithe, who plays the tech-savvy Aech, said, “I love that he did that. The movie really represents where cinema is going and where it all began, which is really beautiful.”

Cline’s novel has already proved prophetic in the digital space. He says companies like Oculus and Google have copies on hand and, he’s been told, give them to people who come through the offices. And he thinks the movie, which will play globally, will have a more significant impact.

“The best thing that could ever happen to a science fiction writer is to write something that helps inspire the people who make it into a reality,” Cline said. “This movie could be a self-fulfilling prophecy.”

The OASIS, essentially, is not that distant of a reality. It’s also something of a cautionary tale about the perils of VR, or as, Spielberg said how, “too much of a good thing is too much.”

Whether or not audiences will flock to theaters to soak up the nostalgia and the visionary tech is a big question. Waithe said the film is a feel-good escape, and Sheridan stresses that it’s a, “great metaphor for the world that we live in in 2018 and the balancing act from your digital profile to your real world self.” Early tracking pegs the film, which has received strong reviews, for a $45 million opening. Spielberg might not have lost his touch, but mass audiences might also be too distracted to notice.

As for Cline, he still can’t believe his luck. 

“I tell people I’m just prepared for it to all be downhill from here. What could ever top this? I’m so lucky, I got to work with one of my heroes on a story that he helped inspire,” Cline said. “I’m just ready for the slow fade after this.”

Filmmaker to Produce Tiger Woods Documentary Series

Oscar-winning filmmaker Alex Gibney is to put golfer Tiger Woods under the microscope in an upcoming documentary series based on a new biography of the 14-time winner of the sport’s major tournaments, Gibney’s Jigsaw Productions said Tuesday.

Gibney will use Tiger Woods, written by journalists Jeff Benedict and Armen Keteyian, as a foundation for the series. The book was released Tuesday.

Jigsaw did not say when production of the series would begin, and it has yet to be picked up by a distributor.

Woods, 42, the greatest golfer of his generation who closely guards his personal life and highly crafted image, is in the midst of his latest comeback from injury.

Woods did not speak with the biography’s authors but did allow his chiropractor to speak on the record.

The book, which is published by CBS Corp.’s Simon & Schuster, sits in the top 40 on Amazon’s best-seller list and has so far received favorable reviews.

It examines Woods’ life as a closely managed introverted child prodigy to a global marketing phenomenon, and his midcareer fall from grace as a string of affairs and injuries took a toll on his image and performance.

Gibney’s projects include the scripted Hulu miniseries The Looming Tower and the 2015 HBO Scientology documentary Going Clear. He won an Oscar in 2008 for his Afghan war documentary Taxi to the Dark Side.

WTO Chief Sees No Sign of US Departure

There is no sign that the United States is distancing itself from the World Trade Organization, and negotiations are underway to avert a global trade war, WTO Director-General Roberto Azevedo said in a BBC interview broadcast Wednesday.

U.S. President Donald Trump has launched a series of tariff-raising moves, upsetting allies and rivals alike.

Trump is also vetoing the appointment of WTO judges, causing a backlog in disputes and threatening to paralyze what is effectively the supreme court of trade. Some trade experts have begun asking whether Trump wants to kill the WTO, whose 164 members force each other to play by the rules.

“I have absolutely no indication that the United Sates is walking away from the WTO. Zero indication,” Azevedo said in an interview on the BBC Hardtalk program, according to excerpts released early by the BBC.

Last month, Trump called the WTO a “catastrophe” and complained the United States had only a minority of its judges.

Correction

The next day, Azevedo gently set him straight, noting that the United States had an unusually good deal, since it had always had one of the seven judges.

Asked whether the WTO should be thinking about a Plan B without the United States, Azevedo told the BBC that he had not heard anything to suggest that such a situation was in the cards.

“Every contact that I have in the U.S. administration assures me that they are engaging,” he said.

The question of whether U.S. tariffs were legal could be settled only by a WTO dispute panel, but the damage from such unilateral actions would be felt much more quickly as other countries retaliated, leading to a global trade war, he said.

“I don’t think we are there yet, but we are seeing the first movements towards it, yes,” he said.

Nobody believed it was a minor problem, including those in the U.S. administration, and people were beginning to understand how serious the situation was and what impact it could have on the global economy, Azevedo said.

“There are still negotiations ongoing. … We want to avoid the war, so everything that we can do to avoid being in that situation, we must be doing at this point,” he said.

Decade-long Makeover of King Tut’s Tomb Nearly Completed

A nearly decade-long makeover of King Tut’s tomb aimed at preserving one of Egypt’s most important archaeological sites and also one of its most popular tourist attractions is close to complete, the Getty Conservation Institute of Los Angeles said Tuesday.

The project has added a filtration system to keep out dust, humidity and carbon dioxide and a barrier to keep visitors from continuing to damage the tomb’s elaborate wall paintings. Other amenities include walkways and a viewing platform. 

New lights are also scheduled to be installed in the fall in the tomb of Tutankhamun, the legendary boy king who ruled Egypt more than 3,000 years ago. His mummified body remains on display in an oxygen-free case.

The project was launched in 2009 by the Los Angeles institute, known worldwide for its conservation work, in collaboration with Egypt’s Ministry of Antiquities.

“This project greatly expanded our understanding of one of the best known and significant sites from antiquity, and the methodology used can serve as a model for similar sites,” Tim Whalen, the John E. and Louise Bryson director of the institute, said in a statement. 

Tutankhamun, just a child when he assumed the throne, was about 19 when he died. 

His tomb, discovered in 1922 by British archaeologist Howard Carter, was hidden for millennia by flood debris that preserved it intact and protected it from tomb raiders. 

Over the years humidity and dust carried in by visitors have caused damage, as have some visitors who scratched the wall paintings.

“Humidity promotes microbiological growth and may also physically stress the wall paintings, while carbon dioxide creates an uncomfortable atmosphere for visitors themselves,” said Neville Agnew, the institute’s senior principal project specialist. 

He added: “But perhaps even more harmful has been the physical damage to the wall paintings. Careful examination showed an accumulation of scratches and abrasion in areas close to where visitors and film crews have access within the tomb’s tight space.”

Conservationists also studied mysterious brown spots on some of the paintings that have baffled experts for years. They concluded they were caused by microorganisms that have since died and are causing no further damage. 

They decided to leave the spots there because they have penetrated into the paint layers and removing them would cause more damage. 

Trump Gets First Trade Deal as US, Korea Revise Agreement

U.S. President Donald Trump, who campaigned against economic agreements he considered unfair to America has his first trade deal.

The United States and South Korea have agreed to revise their sweeping six-year-old trade pact which was completed during the administration of Trump’s predecessor, Barack Obama.

The agreement “will significantly strengthen the economic and national security relationships between the United States and South Korea,” according to a senior administration official in Washington.

Trump had threatened to scrap the Korea-US Free Trade Agreement (KORUS FTA), calling it “horrible.” But officials of his administration on Tuesday confirmed key aspects of the agreement which officials in Seoul had announced the previous day.

“When this is finalized it will be the first successful renegotiation of a trade agreement in U.S. history,” according to a senior U.S. official.

The tentative agreement between the United States and its sixth largest trading partner and a critical security ally in Asia comes at a time of fast-moving developments on the Korean peninsula.

In exchange for terms more favorable to American automakers, South Korea — the third largest steel exporter to the United States — is being exempted for recently announced heavy tariffs on steel rolled out by Trump. South Korea will also limit to about 2.7 tons per year shipments of steel to the United States.

“This is a huge win,” a senior U.S. official, speaking on condition of anonymity, told reporters on a conference call Tuesday evening.

Trump last week also temporarily excluded other trade partners, including Canada, the European Union and Mexico from the announced import duties of 25 percent on steel and 10 percent on aluminum, which came into effect on Friday.

Under the revisions to be made the KORUS FTA, South Korea is to allow American carmakers to double to 50,000 the number of vehicles that meet U.S. safety standards to Korea annually even though they do not comply with various local standards.

“The revisions to the KORUS FTA benefit both countries as they addressed the United States’ primary concern in autos trade, opening the South Korean market to additional exports of U.S. autos,” Troy Stangarone, the senior director of congressional affairs and trade at the Korea Economic Institute in Washington, tells VOA. “For South Korea, they addresses concerns in the dispute settlement process, while the overall revisions remained relatively narrow in scope. The agreement also takes a potentially contentious issue off of the table as the United States and South Korea prepare for critical talks with North Korea.”

Vehicle emissions standards will also be eased for U.S. vehicles imported from 2021 to 2025.

The Korea Automobile Manufacturers Association immediately called on Seoul to also ease environmental and safety standards for domestic vehicle manufacturers “to offer a level playing field.”

The balance is heavily in favor of South Korea. According to U.S. government statistics, Americans bought $16 billion  worth of passenger cars while such purchases made by South Koreans totaled just $1.5 billion.

The United States, under the revised deal, will also maintain tariffs on exports of South Korean pick-up trucks until 2041, an extension from the previously agreed 2021. However, no South Korean manufacturer is currently exporting such vehicles to the U.S. market.

U.S. officials also say that South Korea has agreed to recognize U.S. standards for auto parts.

“They will reduce some of the burdensome labeling requirements when it comes to auto parts,” a senior U.S. official told reporters.

The apparent settlement of the trade dispute comes before a planned meeting between the leaders of rival South and North Korea. Trump has also accepted an invitation relayed by the South from the North’s leader, Kim Jong Un, to meet with the U.S. president. The White House on Tuesday said planning for such a summit is still proceeding but no location or date has been decided. State Department official say they are unsure it will happen by May as previously announced.

The rival Koreas have no diplomatic relations and technically remain at war since a 1953 armistice signed by armies of China and North Korea with the United Nations Command, led by the United States.

In Niger’s Desert, Europe’s Migration Crackdown Pinches Wallets

For this ancient town on the southern edge of the Sahara, the flow of desperate migrants trying to reach Europe used to be a boon, not a burden.

Abdoul Ahmed, a 31-year-old mechanic in Agadez, measured the good years in customers. When arrivals in Europe peaked in 2015, dozens of cars came to his workshop each day to get their tires changed before setting off across the desert.

But since the European Union cracked down on migration a year later, his daily clientele has dropped to one or two. That earns him about $4, to be shared with five skinny teenage apprentices.

“Times are bad. There’s no activity,” he said, sitting along one of the few paved roads in Agadez, a mud-brick town where beat-up motorcycles outnumber cars.

For years, the old trading post in Niger has been a key stop for West Africans traveling north — mostly young men fleeing poverty in search of better opportunities abroad.

It is the place where migrants find smugglers to arrange their trip across the desert. Those ferrying the travelers earn hundreds of dollars for each person they cram into the back of a Toyota Hilux.

But smugglers have not been the only ones to benefit from the migrant boom, said Sadou Soloke, the governor of Agadez.

Cash from feeding, housing and transporting migrants fed thousands of people in the area and helped develop the impoverished region, he told Reuters.

That activity began to slow when Niger, under EU pressure, started arresting smugglers and posted soldiers across the desert in 2016. By late last year, the life had been sucked out of the once-bustling town, several residents said.

Now corners once crowded with merchants are quiet, and wide streets are empty even at midday. Men on motorcycles gather in patches of shade, waiting hours for someone to request a ride.

“We worry for the people who used to provide services to the migrants,” Soloke told humanitarian workers last month. “Now they’ve been put in a risky situation too.”

As more people move around the world — spurred by climate extremes, conflict and poverty — migration has developed an economy of its own, one many people rely on for an income.

That reality can make efforts to brake or shift migration harder — and riskier — to achieve, as they affect everything from powerful criminal networks to vulnerable people just trying to get by.

In Agadez, about 6,000 people who were directly employed in the migrant economy are now jobless, the governor said, while countless others — shopkeepers, phone sellers, mechanics — have also seen their earnings fall.

While aid agencies have swooped in to help migrants still stranded in the town, local people feel increasingly marginalized, said Ottilia Maunganidze, a migration analyst at the Africa-based Institute for Security Studies.

“The primary question they ask is … why is the aid going to people who just got here, when in fact we are suffering just as much but we’ve chosen to remain at home?” she told Reuters.

Smugglers’ earnings

Niger is one of the poorest countries in the world, ranking second to last in the latest U.N. Human Development Index.

Agadez used to survive on tourism, with Europeans flocking to see its 16th-century clay mosque and sultan’s palace, until fears of terrorism scared them away, locals said.

Then the Libyan revolution that removed Moammar Gadhafi from power created a security vacuum between Niger and the Mediterranean, and migration surged.

Three years ago, 100 to 200 overloaded pickup trucks would leave Agadez in a convoy every Monday at sundown, kicking up dust as they sped down routes once traveled by salt traders in camel caravans.

Each trip to Libya could earn a smuggler about $5,000, said Giuseppe Loprete, country head of the International Organization for Migration (IOM).

Now smugglers charge even more, but overall earnings have plummeted since only a few vehicles make it past the checkpoints, he said.

“Communities are losing their main income,” said Loprete, explaining that migration revenues sustained not only Agadez but other desert villages along the route as well.

His organization is running cash-for-work programs in the region, paying locals to help dig wells or install electricity.

Loprete said such efforts will “buy some time” until people are able to come up with more lasting solutions.

But nothing will replace the level of income they had, he said.

Eager to occupy people with something other than migrant smuggling, the EU is also funding alternative employment programs, offering to buy ex-smugglers equipment to start farms or carpentry shops, for example.

Niger is one of several West African countries where the EU has struck or is seeking deals to cut migration, offering development aid in exchange for tighter borders, and threatening trade consequences if there is a failure to cooperate.

Local government officials said they are counting on the jobs program, which has only just got under way.

Privately, aid workers laughed when asked if they thought it would work. Used to making thousands, smugglers are unlikely to settle for meager profits from a farm stand, several said.

“I think the EU is trying,” said security analyst Maunganidze. “But the obvious challenge is that solutions have to be longer term.”

Many former smugglers will likely take up other criminal activity, such as drug trafficking, to maintain their income, she said. Some may also be drawn to join violent extremist groups in the region, she added.

Niger is warding off violence on several fronts, with Boko Haram insurgents encroaching from the south, al-Qaida-linked groups operating to the west, and various militia fighting in Libya to the north.

Risk of unrest

Conflict has yet to break out between Agadez residents and migrants stuck there, but officials, aid workers and analysts say the risk of tensions is high.

The regional health department complained last month that three dozen local and international aid groups were providing health care to migrants, while none were supporting local people, according to one source who took part in the discussion.

Aid agencies said it was easier to access international funding by working with migrants.

“[NGOs] come with good intentions, but they shouldn’t forget that locals are also in need,” said Ali Bandiare, president of Niger’s Red Cross.

Ignoring them “could create a situation that is unmanageable in terms of security,” he warned.

Off one small street in Agadez, a family sat on a dirt floor in what appeared to serve as a jewelry workshop, convenience store and living room, all at once.

On the wall were faded pictures of the patriarch posing in his turban with smiling tourists, and a certificate received by a son last year for completing a course in traditional jewelry-making organized by the IOM, the U.N. migration agency.

Abdoul Afori, 20, found the course interesting, but said there was no one to buy his goods.

“No one has helped us,” said his father, Mohamed.

Around the corner, car mechanic Ahmed scanned the dusty street as his apprentices slouched in boredom.

“With time, it will change again, God willing,” he said.

Techno Teachers: Finnish School Tests Robot Educators

Elias, the new language teacher at a Finnish primary school, has endless patience for repetition, never makes a pupil feel embarrassed for asking a question, and can even do the “Gangnam Style” dance.

Elias is also a robot.

The language-teaching machine comprises a humanoid robot and mobile application, one of four robots in a pilot program at primary schools in the southern city of Tampere.

The robot is able to understand and speak 23 languages and is equipped with software that allows it to understand students’ requirements and helps it to encourage learning. In this trial, however, it communicates in English, Finnish and German only.

The robot recognizes the pupil’s skill levels and adjusts its questions accordingly. It also gives feedback to teachers about a student’s possible problems.

Some of the human teachers who have worked with the technology see it as a new way to engage children in learning.

“I think in the new curriculum, the main idea is to get the kids involved and get them motivated and make them active. I see Elias as one of the tools to get different kinds of practice and different kinds of activities into the classroom,” language teacher Riika Kolunsarka told Reuters.

“In that sense, I think robots and coding the robots and working with them is definitely something that is according to the new curriculum and something that we teachers need to be open-minded about.”

Elias the language robot, which stands around a foot tall, is based on SoftBank’s NAO humanoid interactive companion robot, with software developed by Utelias, a developer of educational software for social robots.

The mathematics robot — dubbed OVObot —is a small, blue machine around 25 cm (10 inches) high and resembles an owl. It was developed by Finnish AI Robots.

The purpose of the pilot project is to see if these robots can improve the quality of teaching, with one of the Elias robots and three of the OVObots deployed in schools. The OVObots will be tested for one year, while the school has bought the Elias robot, so its use can continue longer.

Using robots in classrooms is not new — teaching robots have been used in the Middle East, Asia and the United States in recent years — but modern technologies such as cloud services and 3-D printing are allowing smaller startup companies to enter the sector.

“Well, it is fun, interesting and exciting and I’m a bit shocked,” pupil Abisha Jinia told Reuters, giving her verdict on Elias the language robot.

Despite their skills in language and mathematics however, the robots’ inability to maintain discipline amongst a class of primary school children means that, for the time being at least, the human teachers’ jobs are safe.

Yucky Ducky? Study Reveals Bath-Time Toy’s Dirty Secret

Scientists now have the dirt on the rubber ducky: Those cute yellow bath-time toys are — as some parents have long suspected — a haven for nasty bugs.

Swiss and American researchers counted the microbes swimming inside the toys and say the murky liquid released when ducks were squeezed contained “potentially pathogenic bacteria” in four out of the five toys studied.

The bacteria found included Legionella and Pseudomonas aeruginosa, a bacterium that is “often implicated in hospital-acquired infections,” the authors said in a statement.

The study by the Swiss Federal Institute of Aquatic Science and Technology, ETH Zurich and the University of Illinois was published Tuesday in the journal Biofilms and Microbiomes. It’s billed as one of the first in-depth scientific examinations of its kind.

They turned up a strikingly high volume — up to 75 million cells per square centimeter (0.15 square inch) — and variety of bacteria and fungus in the ducks.

Tap water doesn’t usually foster the growth of bacteria, the scientists said, but low-quality polymers in the plastic materials give them the nutrients they need. Bodily fluids — like urine and sweat — as well as contaminants and even soap in bathwater add microbes and nutrients like nitrogen and phosphorus and create balmy brine for bacteria.

“We’ve found very big differences between different bath animals,” said microbiologist and lead study author Lisa Neu, alluding to other types of bath toys — like rubber crocodiles — that also were examined. “One of the reasons was the material, because it releases carbon that can serve as food for the bacteria.”

While certain amounts of bacteria can help strengthen children’s immune systems, they can also lead to eye, ear and intestinal infections, the researchers said. Among the vulnerable users: Children “who may enjoy squirting water from bath toys into their faces,” a statement from the institute said.

The scientists, who received funding from the Swiss government as part of broader research into household objects, say using higher-quality polymers to make the ducks could prevent bacterial and fungal growth. The Swiss government isn’t making any recommendations at this stage.

Known for their squeaks and eulogized in a Sesame Street song on TV, rubber duckies have been a childhood bath-time staple for years. Online vendor Amazon.com lists one such offering — advertised as water-tight to prevent mildew — among the top 10 sellers in its Baby Bath Toys category.

Watchdog: FBI Could Have Tried Harder to Hack iPhone

FBI officials could have tried harder to unlock an iPhone as part of a terrorism investigation before launching an extraordinary court fight with Apple Inc. in an effort to force it to break open the device, the Justice Department’s watchdog said Tuesday.

The department’s inspector general said it found no evidence the FBI was able to access data on the phone belonging to one of the gunmen in a 2015 mass shooting in San Bernardino, California, as then-FBI Director James Comey told Congress more than once. But communications failures among FBI officials delayed the search for a solution. The FBI unit tasked with breaking into mobile devices only sought outside help to unlock the phone the day before the Justice Department filed a court brief demanding Apple’s help, the inspector general found.

The finding could hurt future Justice Department efforts to force technology companies to help the government break into encrypted phones and computers.

The intense public debate surrounding the FBI’s legal fight with Apple largely faded after federal authorities announced they were able to access the phone in the San Bernardino attack without the help of the technology giant. But Trump administration officials have indicated a renewed interest in legislation that would address the problem, with Deputy Attorney General Rod Rosenstein and FBI Director Christopher Wray publicly discussing their frequent frustration with encrypted devices. Congress could be less inclined to act on the problem — known as “going dark” — if there is an indication it may not be necessary.

Even after an outside vendor demonstrated it could successfully hack the phone, FBI officials disagreed over whether it should be used, in part because it would make the legal battle with Apple unnecessary. Some FBI officials thought they had found the precedent-setting case to convince Americans there should be no encryption that can’t be defeated or accessed with a warrant.

Amy Hess, who then oversaw the FBI’s science and technology division, told the inspector general’s office she was concerned that other officials did not seem to want to find a technical solution, or perhaps even knew of one, but remained silent in order to beat Apple in court.

The inspector general found no one withheld knowledge of an existing FBI capability, but failed to pursue all avenues in search for a solution. An FBI unit chief knew that an outside vendor had almost 90 percent completed a technique that would have allowed it to break into the phone, the report said, even as the Justice Department insisted that forcing Apple’s help was the only option.

  Apple fought back, triggering a courtroom showdown that revived the debate over the balance of digital privacy rights and national security. Apple had argued that helping the FBI hack the iPhone would set a dangerous precedent, making all iPhone users vulnerable, and argued that Congress should take up the issue.

Apple declined to comment Tuesday. The FBI did not immediately return calls, but said in a letter to the inspector general that it agreed it with the findings and recommendations for improved communication. The report says the FBI is adding a new section to address the “going dark” problem and boost coordination among units that work on computers and mobile devices.

Law enforcement officials have long warned that encryption and other data-protection measures are making it more difficult for investigators to track criminals and dangerous extremists. Wray said late last year that agents have been unable to retrieve data from half the mobile devices — nearly 7,000 phones, computers and tablets — that they tried to access in less than a year.

Yet Congress has shown little appetite for legislation that would force tech companies to give law enforcement easier access.

The issue also troubled Wray’s predecessor, Comey, who frequently spoke about the bureau’s inability to access digital devices. But the Obama White House never publicly supported legislation that would have forced technology companies to give the FBI a back door to encrypted information, leaving Comey’s hands tied to propose a specific legislative fix.

Vietnam Briefly Detains Dissident Singer After European Tour

Vietnamese singer and activist Do Nguyen Mai Khoi, an outspoken campaigner for free speech, was briefly detained at an airport in the capital Hanoi on Tuesday after flying home from Europe, her husband told Reuters.

Often dubbed a Vietnamese version of “Pussy Riot” or Lady Gaga because of her activism and provocative style, Mai Khoi was among dozens of dissidents on the watch-list of Communist-ruled Vietnam for her strong words against the system.

“When Mai Khoi landed at Noi Bai airport, at 9:15 am this morning, she texted me to say: ‘Love, I just landed’,” Mai Khoi’s Australian husband, Benjamin Swanton, posted on her Facebook page, which has some 46,000 followers.

“At 9:39 am, she texted another message: ‘Detained’.” Swanton wrote.

Mai Khoi updated her Facebook page later in the day to say that she has been released after eight hours.

“Thank you everyone for your care. I’m now on a public bus back to Hanoi,” Khoi said alongside a photo of herself she posted to the page.

Calls to authorities at Noi Bai International airport and Mai Khoi’s mobile phone went unanswered. Her husband confirmed she had been released.

“We have been evicted from our house three times now,” Swanton said.

At least 129 people are currently detained in Vietnam for criticizing or protesting against the government, according to a February report by Human Rights Watch.

A crackdown on dissent last year caused scores of activists to flee the country, according to Amnesty International.

Mai Khoi, who last year protested beside U.S. President Donald Trump’s motorcade during his visit to Vietnam by holding up a poster which said “[Expletive] on you Trump”, had not yet been subjected to a travel ban by the Vietnamese authorities.

The 34-year-old has courted controversy under a government which, despite overseeing sweeping economic reforms and growing openness to social change, does not tolerate criticism.

In 2016, she was one of a handful of activists who tried and failed to obtain a seat in the Communist party-dominated National Assembly. She met former U.S. president Barack Obama during his visit in Vietnam in 2015.

The title of her new album “Bat Dong”, which she had been in Europe to promote, translates to “Disagreement”. Her song “Please, sir” pleads with the leader of the Communist Party to allow ordinary Vietnamese people to sing, publish, share and travel freely.

Poll: Trump Benefiting From Economic Policies

A growing American economy and passage of a Republican tax overhaul appear to be helping President Donald Trump lift his approval ratings from historic lows, according to a new poll by The Associated Press-NORC Center for Public Affairs Research.

Trump remains unpopular with the majority of Americans, 58 percent. But 42 percent say they now approve of the job he’s doing as president, up seven points from a month ago. That’s a welcome change in trajectory for a White House that has been battered by chaos, controversies and internal upheaval.

The poll suggests that at least some of the president’s improving standing is tied to the economy, which has steadily grown and added jobs, continuing a trajectory that began under President Barack Obama. Nearly half of Americans surveyed — 47 percent — say they approve of how Trump is handling the economy, his highest rating on any issue. When it comes to tax policy, 46 percent of Americans back Trump’s moves.

For Republicans, that offers a glimmer of hope as they stare down a difficult midterm election landscape and a surge of Democratic enthusiasm. With few other legislative victories from Trump’s first 14 months in office, GOP lawmakers have largely pinned their hopes for keeping control of Congress on middle-class voters feeling the impact of the tax law.

‘Fortunes will rise and fall’

“Our fortunes will rise and fall with the economy and specifically with the middle-class tax cut this fall,” said Corry Bliss, executive director of the Congressional Leadership Fund, a super PAC aligned with House Speaker Paul Ryan. Bliss urged Republican candidates to view the law as “an offensive, not defensive weapon.”

One of the GOP’s challenges, however, will be keeping the economy and tax overhaul in the spotlight through the fall given the crush of other matters roiling the White House and competing for Americans’ attention. At the White House Monday, the daily press briefing was dominated by questions about the president’s alleged affair with adult film star Stormy Daniels, a relationship he denies. Each week has seemed to bring a new departure among the president’s closest advisers. And many days, Trump is more inclined to use his Twitter megaphone to try to discredit the investigation into possible campaign contacts with Russia than promote the tax overhaul. 

Republican operatives acknowledge that even if they can break through the clutter, they still have a ways to go when it comes to explaining the $1.5 trillion tax plan to Americans. Democrats have aggressively cast the measure, which permanently slashes the tax rate for corporations and reduces taxes for the wealthiest Americans, as a boon for the rich that offers comparatively little for the middle class.

The Democratic message does appear to be breaking through with voters. Among those Americans who are familiar with the new law, 77 percent believe it helps large corporations and 73 percent say it benefits the wealthy, while 53 percent say it helps small businesses. Americans are evenly divided on whether the measure helps the middle class.

Republicans argue Democrats risk overreaching by downplaying the impact that even a small windfall from the tax bill can have for a family and individual. According to the AP-NORC poll, nearly half of those who receive a paycheck — 46 percent — say they’ve seen an increase in their take-home pay as a result of the tax law.

Heather Dilios, a 46-year-old social worker from Topsham, Maine, is among them. Dilios, a Republican, estimates she’s now taking home between $100 to $200 more per paycheck as a result of the new tax law, more than she expected when Trump signed the legislation.

Dilios said it’s more than the dollar amount that’s driving her support for the law.

“It’s more about being able to keep what is rightfully mine rather than giving it to the government,” she said.

Overall, taxes and the economy are the brightest spots for Trump, who gets lower numbers from voters on a range of other issues, including his handling of North Korea (42 percent), trade (41 percent), gun control (39 percent) and the budget deficit (35 percent).

Trump has benefited from an increasingly healthy economy that has boosted consumer and business sentiment. The 4.1 percent unemployment rate is the lowest since 2000 without the same kinds of excesses that fueled that era’s tech bubble.

Continuation of momentum

While Trump attributes the gains to his tax cuts and deregulation efforts, many economists say conditions so far are largely a continuation of the momentum from the gradual expansion that began during the Obama administration.

Trump’s most recent policy moves have also rattled financial markets and raised questions about the prospect of an economic slowdown. He slapped hefty tariffs on steel and aluminum imports, though his administration has issued waivers to several countries. And last week, he moved to slap $60 billion in tariffs on Chinese goods, prompting Beijing to promise swift retaliation.

The full scope and impact of Trump’s proposed tariffs won’t be known for some time, but the initial reaction from Americans is decidedly mixed. The AP-NORC poll finds that 38 percent support the steel and aluminum tariffs and 29 percent are opposed.

The poll also finds that just 32 percent of Americans think the tariffs will lead to an increase in jobs, compared with 36 percent who think it will lead to a decrease. Forty percent think it will lead to an increase in consumer prices, while 39 percent think it will lead to a decrease.

———

The AP-NORC poll of 1,122 adults was conducted March 14-19 using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for all respondents is plus or minus 4.2 percentage points.

Respondents were first selected randomly using address-based sampling methods, and later interviewed online or by phone.

Affordable Chip Pinpoints Methane Leaks

One of today’s most affordable sources of fossil-based energy is natural gas, which consists primarily of methane. Found in remote, deep underground reservoirs, the gas must be transported through long pipelines with thousands of connections, valves and pumping stations, which are inevitably prone to leaks. Scientists at IBM are testing a small, affordable gas detector that could be placed literally anywhere. VOA’s George Putic reports.

Ancient Musical Treasures from Central China

Extremely rare Chinese musical instruments and works of art dating from 9,000 years ago are on display for the first time in the U.S. The archaeological treasures, mostly found in tombs in central China, give viewers a glimpse of the musical life of the ancient societies. VOA’s June Soh takes us to the exhibit at the Musical Instrument Museum in Phoenix, Arizona.

Uber Sells Southeast Asia Business to Grab After Costly Battle

Uber Technologies has agreed to sell its Southeast Asian business to bigger regional rival Grab, the ride-hailing firms said on Monday, marking the U.S. company’s second retreat from an Asian market.

The industry’s first big consolidation in Southeast Asia, home to about 640 million people, puts pressure on Indonesia’s Go-Jek, which is backed by Alphabet’s Google and China’s Tencent Holdings Ltd.

A shake-up in Asia’s fiercely competitive ride-hailing industry became likely earlier this year when Japan-based SoftBank Group Corp’s Vision Fund made a multibillion-dollar investment in Uber. SoftBank owns stakes in most major global ride services companies, and executives have indicated they favored consolidation.

SoftBank already had investments in Grab and India’s Ola, and Vision Fund Chief Executive Rajeev Misra had urged Uber to focus less on Asia and more on profitable markets such as Latin America, a person familiar with the matter said.

Grab President Ming Maa told Reuters that SoftBank CEO Masayoshi Son was “highly supportive” of the deal, which he called “a very independent decision by both” Grab and Uber.

Uber will take a 27.5 percent stake in Singapore-based Grab and Uber CEO Dara Khosrowshahi will join Grab’s board. Grab was last valued at $6 billion after a financing round in July.

“It will help us double down on our plans for growth as we invest heavily in our products and technology,” Khosrowshahi said in a statement.

The Competition Commission of Singapore (CCS) said it has the mandate to review whether any mergers will result in a “substantial lessening of competition” and take any action to intervene in the deal, but it has yet to receive notice from the companies.

The deal will help bolster Grab’s meal-delivery service, which will merge with Uber Eats, compete with Go-Jek. Go-Jek has become a dominant player and powerful rival in Indonesia, the region’s biggest economy, and it has rapidly expanded beyond ride hailing to digital payments, food delivery and on-demand cleaning and massage.

Ride-hailing companies throughout Asia have relied heavily on discounts and promotions, driving down profit margins and increasing pressure for consolidation.

Uber, which is preparing for a potential initial public offering in 2019, lost $4.5 billion last year and is facing fierce competition at home in the United States and across Asia, as well as a regulatory crackdown in Europe.

Uber invested $700 million in its Southeast Asia business.

Uber previously sold operations in China and Russia to local rivals under former CEO Travis Kalanick. The deal with Grab is the first operations sale by Khosrowshahi, who started in September.

More consolidation

But Uber’s CEO does not want to make these mergers a pattern, and said he has no plans to do another sale in which it consolidates its operations in exchange for a minority stake in a rival.

“It is fair to ask whether consolidation is now the strategy of the day, given this is the third deal of its kind…The answer is no,” Khosrowshahi said in a note to employees that was shared with Reuters. “One of the potential dangers of our global strategy is that we take on too many battles across too many fronts and with too many competitors.”

SoftBank is also an investor in India’s Ola, another competitive and costly market where rivals have heavily subsidized rides in an effort to gain market share. But a source familiar with Uber’s strategy said the company was going to step up its battle with Ola in India, where Uber has close to 60 percent of the market, by some estimates, but is losing money.

SoftBank’s Misra sees opportunities for mergers and joint ventures between SoftBank-backed ride-hailing companies, particularly for collaborating on research and development, but the investor would never get actively involved with management decisions, the person familiar with the matter said.

Uber includes the United States, Australia, New Zealand and Latin America among its core markets — regions where it has more than 50 percent market share and is profitable or sees a path to profitability.

White House Probing Huge Loans to Kushner’s Family Firm

White House officials are looking into whether $500 million in loans that went to Trump administration senior adviser Jared Kushner’s family real estate company may have spurred ethics or criminal law violations, according to the head of the federal government’s ethics agency.

David J. Apol, acting director of the Office of Government Ethics, said in a letter sent late last week to Rep. Raja Krishnamoorthi that the White House Counsel’s office told him that officials were probing the loans to Kushner Cos. and whether “additional procedures are necessary to avoid violations in the future.”

Krishnamoorthi, an Illinois Democrat, had asked Apol on March 1 about a New York Times report in February that Kushner Cos. accepted $184 million in loans from Apollo Global Management and $325 million from Citigroup last year over a span of several months after Kushner met with officials from the two firms. As President Donald Trump’s son-in-law and key adviser, Kushner plays an influential role in domestic and foreign policy decisions.

Both companies have insisted their officials did nothing wrong in meeting with Kushner. Both firms had financial interests overseen by the federal government at the time and both firms – either independently or through industry groups – backed elements of the tax reform legislation that passed Congress last year with support from Trump.

In one case cited by the Times, Citigroup lent $325 million to Kushner Cos. in spring 2017 shortly after Kushner met with Citi’s chief executive, Michael Corbat. Last week, Citigroup’s general counsel told several Democratic lawmakers in a letter that the loan was “completely appropriate.”

In a second case, Kushner met several times with Apollo co-founder Joshua Harris and discussed a possible White House job – followed by Apollo’s loan of $184 million to the Kushner family firm. An Apollo spokesman previously told The Associated Press that Harris “never discussed with Jared Kushner a loan, investment, or any other business arrangement or regulatory matter involving Apollo.”

In the letter to Krishnamoorthi, Apol responded to several of her questions about Kushner’s conduct during the period when his family’s real estate firm received the two loans. Apol was careful not to offer legal opinions on Kushner’s behavior, instead noting that “the White House is in a position to ascertain the relevant facts related to possible violations and is responsible for monitoring compliance with ethics requirements.”

Apol said he raised those questions with White House officials “to ensure that they have begun the process of ascertaining to determine whether any law or regulation has been violated.” During the conversations, “the White House informed me that they had already begun this process,” he said.

A spokeswoman for Kushner Cos. said Monday night that the firm had not received any correspondence or other notifications from the White House or OGE.

A spokesman for Jared Kushner at the White House was not immediately available to comment on Apol’s confirmation of the probe.

What Facebook’s Privacy Policy Allows May Surprise You

To get an idea of the data Facebook collects about you, just ask for it. You’ll get a file with every photo and comment you’ve posted, all the ads you’ve clicked on, stuff you’ve liked and searched for and everyone you’ve friended — and unfriended — over the years.

 

Now, the company is under fire for collecting data on people’s phone calls and text messages if they used Android devices. While Facebook insists users had to specifically agree, or opt in, to have such data collected, at least some users appeared surprised.

 

Facebook’s trove of data is used to decide which ads to show you. It also makes using Facebook more seamless and enjoyable — say, by determining which posts to emphasize in your feed, or reminding you of friends’ birthdays.

 

Facebook claims to protect all this information, and it lays out its terms in a privacy policy that’s relatively clear and concise. But few users bother to read it. You might be surprised at what Facebook’s privacy policy allows — and what’s left unsaid.

 

Facebook’s privacy practices have come under fire after a Trump-affiliated political consulting firm, Cambridge Analytica, got data inappropriately from millions of Facebook users. While past privacy debacles have centered on what marketers gather on users, the stakes are higher this time because the firm is alleged to have created psychological profiles to influence how people vote or even think about politics and society.

 

Facebook defends its data collection and sharing activities by noting that it’s adhering to a privacy policy it shares with users. Thanks largely to years of privacy scandals and pressure from users and regulators, Facebook also offers a complex set of controls that let users limit how their information is used — to a point.

 

You can turn off ad targeting and see generic ads instead, the way you would on television or in a newspaper. In the ad settings, you’d need to uncheck all your interests, interactions with companies and websites and other personal information you don’t want to use in targeting. Of course, if you click on a new interest after this, you’ll have to go back and uncheck it in your ad preferences to prevent targeting. It’s a tedious task.

 

As Facebook explains, it puts you in target categories based on your activity. So, if you are 35, live in Seattle and have liked an outdoor adventure page, Facebook may show you an ad for a mountain bike shop in your area.

 

But activity isn’t limited to pages or posts you like, comments you make and your use of outside apps and websites.

 

“If you start typing something and change your mind and delete it, Facebook keeps those and analyzes them too,” Zeynep Tufekci, a prominent techno-sociologist, said in a 2017 TED talk.

 

And, increasingly, Facebook tries to match what it knows about you with your offline data, purchased from data brokers or gathered in other ways. The more information it has, the fuller the picture of you it can offer to advertisers. It can infer things about you that you had no intention of sharing — anything from your ethnicity to personality traits, happiness and use of addictive substances, Tufekci said.

 

These types of data collection aren’t necessarily explicit in privacy policies or settings.

 

What Facebook does say is that advertisers don’t get the raw data. They just tell Facebook what kind of people they want their ads to reach, then Facebook makes the matches and shows the ads.

 

Apps can also collect a lot of data about you, as revealed in the Cambridge Analytica scandal. The firm got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014. But the quiz gathered information on their friends as well, bringing the total number of people affected to about 50 million.

 

Facebook says Cambridge Analytica got the data inappropriately — but only because the app said it collected data for research rather than political profiling. Gathering data on friends was permitted at the time, even if they had never installed the app or given explicit consent.

 

Ian Bogost, a Georgia Tech communications professor who built a tongue-in-cheek game called “Cow Clicker” in 2010, wrote in The Atlantic recently that abusing the Facebook platform for “deliberately nefarious ends” was easy to do then. What’s worse, he said, it was hard to avoid extracting private data.

 

If “you played Cow Clicker, even just once, I got enough of your personal data that, for years, I could have assembled a reasonably sophisticated profile of your interests and behavior,” he wrote. “I might still be able to; all the data is still there, stored on my private server, where Cow Clicker is still running, allowing players to keep clicking where a cow once stood.”

 

Facebook has since restricted the amount of types of data apps can access. But other types of data collection are still permitted. For this reason, it’s a good idea to check all the apps you’ve given permissions to over the years. You can also do this in your settings.