The World Health Organization warns dengue fever is spreading to more regions and countries around the world due to the increased movement of people, urbanization, and climate-related issues.

“About half of the world’s population is at risk of dengue,” Raman Velayudhan, a top official of the WHO’s global program on the control of neglected tropical diseases, told journalists at a briefing Friday in Geneva. “Dengue affects about 129 countries. We estimate about 100 to 400 million cases are reported every year. This is basically an estimate.”

The disease, which is spread by the Aedes species of mosquito, thrives mainly in tropical and subtropical climates. WHO reports it has grown dramatically worldwide in recent decades, with cases increasing from half a million in 2000 to more than 4.2 million in 2022.

Last year, the Latin American region reported 2.8 million cases and 1,280 deaths. Just seven months into 2023, the region has already matched those figures, with nearly three million cases and an almost equal number of deaths. 

Velayudhan said dengue is a global disease, noting that the mosquito which causes dengue has been found in 24 European countries. 

He said that in Africa there recently have been reports of more than 2,000 cases and 45 deaths in Sudan, as well as new reports within the past week of dengue being present in Egypt. 

He said the presence of dengue in Africa is of special concern, noting that the figure of over 200,000 cases reported annually from the continent is likely an underestimate. 

He added that the reporting of dengue cases in Africa must be improved.

“We know it is there,” said Velayudhan. “But it has been masked by other diseases. But now that [the battle against] malaria, in particular, has made great strides and has reduced in Africa, we have seen an increasing percent of dengue, and this is something we really encourage the governments [to address].”

He said this is already happening as the WHO is currently tracking cases of the disease reported in Sudan, Ethiopia, Senegal, Kenya, Nigeria and Sao Tome.

The monsoon season has begun in Asia, a situation that health officials find very worrying as the region accounts for about 70 percent dengue cases. The WHO has issued an alert to governments to take preventive measures to control the spread of the disease.

Velayudhan said the monsoon already has hit many of the dengue endemic regions in the Indian sub-continent, where high precipitation, increased temperature and even water scarcity favor mosquitoes and pose a real threat.

“So, we really need to be better prepared and make sure that all our health facilities are alerted and as the water recedes, we need to prevent [mosquito] breeding. And this is the key message,” he said.

He said people can protect themselves by eliminating stagnant water and other possible breeding areas around their homes. 

Most people with dengue do not have symptoms and get better in one to two weeks. However, those who develop severe cases often require hospital care. 

While there is no specific treatment for dengue, WHO says patients can be treated with medicines to lower the temperature and ease body pain.

The World Health Organization says new tools, such as diagnostics, antivirals, and vaccines for preventing and controlling dengue, are under development. Indeed, it notes one vaccine is in the market, and two are in the final phase three clinical trial and review.

Meanwhile, Velayudhan noted that the mosquito that transmits dengue tends to bite during the day. So, his advice to people is “to cover up during the day to lower their risk of being bitten and getting dengue.” 
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Environmental activists and experts are increasingly concerned about the impact that military activity by India, China and Pakistan is having on the unique biodiversity and pristine ecosystems of Ladakh, an Indian-administered region high in the Himalayas.

Simmering tensions between India and China since a deadly border confrontation in 2020 have led to a surge in military deployment, with both sides fortifying their positions to ensure territorial security.

The influx of troops, equipment and infrastructure construction for military purposes has disrupted the fragile Himalayan ecosystem. The unchecked expansion of military bases, roads, helipads and related projects has led to deforestation, habitat fragmentation, and increased air and noise pollution, the experts say.

They point to the rapid degradation of sensitive habitats, such as alpine meadows, wetlands and high-altitude forests, which are home to several endangered species, including the elusive snow leopard, Tibetan antelope and black-necked crane.

“Rare birds such as the black neck crane face disturbances in their habitats due to the heavy military presence on both the Chinese and Indian sides,” said Sonam Wangchuk, an environmentalist and past winner of the Ramon Magsaysay Award – sometimes referred to as the Nobel Prize of Asia.  

He and other experts explained that the military activities disrupt the natural breeding patterns, feeding habits and migration routes of these vulnerable species, threatening their survival.

The damage caused by military activity is exacerbating degradation already underway from rising global temperatures attributed in large part to the burning of fossil fuels, which release carbon dioxide, trapping heat from the sun in Earth’s atmosphere.

Mountain regions like the Himalayas are rapidly changing because of the climate crisis, said Doug Weir, policy director at the Conflict and Environment Observatory, a U.K.-based charity working to develop policies that will reduce the environmental harm caused by conflicts and military activities.

Weir told VOA that military activity is estimated to account for 5.5% of all global carbon dioxide emissions.

“Increased military spending and activity help accelerate the climate crisis and the regional changes that are already readily apparent,” he said. “While India has begun to acknowledge a need to reduce its military emissions, efforts are in their infancy. China’s views on military emissions reductions remain unclear.”

Wangchuk argued in an interview that the military buildup in Ladakh is contributing significantly to the warming climate.

“The Indian side alone emits approximately 300,000 tons of CO2 [carbon dioxide] annually, considering the substantial amount of fuel transported and burned for military operations,” he said. “Similarly, the emissions would be slightly higher on the Chinese side and somewhat lower on the Pakistani side, resulting in nearly 1 million tons of CO2 being emitted each year in this triangular junction.

“Pollution doesn’t know borders,” Wangchuk added, urging governments to prioritize the well-being of soldiers and civilians alike, irrespective of their nationalities. He compared the disputes between nations “to squabbling neighbors fighting over a fence while an impending avalanche threatens them both.”

Not only the wildlife is threatened. A recent study indicated that if temperature trends continued, the Himalayan glaciers might disappear entirely, “having a significant impact on regional water supplies, hydrological processes, ecosystem services and transboundary water sharing.”

Ladakh is particularly vulnerable to the threat, Wangchuk said. “Its glaciers play a crucial role in sustaining not only the local population but also communities across northern India and northern Pakistan. Consequently, many villages are teetering on the brink of becoming climate refugees.”

In a media report last year, the village of Kumik witnessed residents abandoning their homes and relocating to other parts of Ladakh because of water scarcity.

On a more positive note, Wangchuk said efforts are underway to collaborate with the Indian army to introduce passive solar-heated shelters, which have proven effective in significantly reducing emissions.

“These innovative zero-emission buildings have been successfully tested during two harsh winters, ensuring soldiers’ warmth without relying on conventional fuel sources,” he said, calling for China and Pakistan to adopt similar environmentally friendly practices. 
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Every few years, the Pacific Ocean gets a fever, and the symptoms spread all the way around the world. It’s happening again. El Niño is back, and it looks like it’s going to be a big one. That raises the odds of droughts in Brazil and southern Africa, and floods in East Africa and the southern United States.
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As the planet warms, mosquitoes are slowly migrating upward. 

The temperature range where malaria-carrying mosquitoes thrive is rising in elevation. Researchers have found evidence of the phenomenon from the tropical highlands of South America to the mountainous, populous regions of eastern Africa. 

Scientists now worry people living in areas once inhospitable to the insects, including the slopes of Mount Kilimanjaro and the mountains of eastern Ethiopia, could be newly exposed to the disease. 

“As it gets warmer at higher altitudes with climate change and all of these other environmental changes, then mosquitoes can survive higher up the mountain,” said Manisha Kulkarni, a professor and researcher studying malaria in sub-Saharan Africa at the University of Ottawa. 

Kulkarni led a study published in 2016 that found the habitat for malaria-carrying mosquitoes had expanded in the high-elevation Mount Kilimanjaro region by hundreds of square kilometers in just 10 years. Lower altitudes, in contrast, are becoming too hot for the bugs. 

The African region Kulkarni studied, which is growing in population, is close to the border of Tanzania and Kenya. Together, the two countries accounted for 6% of global malaria deaths in 2021. 

Deaths decline, still numerous

Global deaths from malaria declined by 29% from 2002 to 2021, as countries have taken more aggressive tactics in fighting the disease. However, the numbers remain high, especially in Africa where children under 5 years old account for 80% of all malaria deaths.  

The latest world malaria report from the World Health Organization recorded 247 million cases of malaria in 2021 — Nigeria, the Democratic Republic of the Congo, Uganda and Mozambique alone accounted for almost half of those cases. 

“The link between climate change and expansion or change in mosquito distributions is real,” said Doug Norris, a specialist in mosquitoes at the Johns Hopkins Bloomberg School of Public Health, who was not involved in the research. 

But mosquitoes are picky about their habitat, Norris added, and the various malaria-carrying species have different preferences in temperature, humidity and amount of rainfall. Combined with the use of bed nets, insecticides and other tools, it becomes hard to pin any single trend to climate change, he said. 

Jeremy Herren, who studies malaria at the Nairobi-based International Centre of Insect Physiology and Ecology, said there is evidence that climate change is affecting where mosquito populations choose to live. But, he said, it is still difficult to predict how malaria will spread. 

For example, in Kenya, Herren said researchers have documented “massive shifts” in malaria in mosquitoes. A species that was once dominant is now almost impossible to find, he said. But those changes are probably not due to climate change, he said, adding that the rollout of insecticide-treated nets is one explanation for that shift. 

In general, however, mosquitoes grow faster in warmer conditions, Norris said. 

Pamela Martinez, a researcher at the University of Illinois in Urbana-Champaign, said her team’s findings on malaria trends in Ethiopia, which were published in 2021 in the journal Nature, lent more confidence to the idea that malaria and temperature — and, therefore, climate change — are linked. 

“We see that when temperature goes down, the overall trend of cases also goes down, even in the absence of intervention,” Martinez said. “That proves the case that temperature has an impact on transmission.” 
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Italy put 23 cities on red alert as it reckoned with another day of scorching temperatures Wednesday, with no sign of relief from the wave of extreme heat, wildfires and flooding that has wreaked havoc from the United States to China.

The heat wave has hit southern Europe during the peak summer tourist season, breaking records – including in Rome – and bringing warnings about an increased risk of deaths.

Wildfires burned for a third day west of the Greek capital, Athens, and firefighters raced to keep flames away from coastal refineries.

Fanned by erratic winds, the fires have gutted dozens of homes, forced hundreds of people to flee and blanketed the area in thick smoke. Temperatures could climb to 109 Fahrenheit on Thursday, forecasters said.

Extreme weather was also disrupting life for millions of Americans. A dangerous heat wave was holding an area stretching from Southern California to the Deep South in its grip, bringing the city of Phoenix its 20th straight day with temperatures of 110 degrees Fahrenheit or higher.

Meanwhile, Tropical Storm Calvin lashed Hawaii, raising the potential for flash flooding and dangerous surf on the Big Island.

In Texas, at least nine inmates in prisons without air conditioning have suffered fatal heart attacks during the extreme heat this summer, the Texas Tribune newspaper reported.

Another 14 have died of unknown causes during periods of extreme heat.

A Texas Department of Criminal Justice spokesperson said preliminary findings of the deaths indicate that heat was not a factor in the fatalities. Nearly 70 of the 100 prisons in Texas are not fully air-conditioned.

Temperatures soar in China, Italy

In China, which was hosting U.S. climate envoy John Kerry for talks, tourists defied the heat to visit a giant thermometer showing surface temperatures of 80 Celsius (176 Fahrenheit).

In Beijing, which set a record as temperatures remained above 95 Fahrenheit for the 28th consecutive day, Kerry expressed hope that cooperation to combat global warming could redefine troubled ties between the two superpowers, both among the top polluters.

Temperatures remained high across much of Italy on Wednesday, where the health ministry said it would activate an information hotline and teams of mobile health workers visited the elderly in Rome.

“These people are afraid they won’t make it, they are afraid they can’t go out,” said Claudio Consoli, a doctor and director of a health unit.

Carmaker Stellantis said it was monitoring the situation at its Pomigliano plant near Naples on Wednesday, after temporarily halting work on one production line the day before when temperatures peaked.

Workers at battery-maker Magneti Marelli threatened an eight-hour strike at their central Italian plant in Sulmona. A joint statement by the unions said that “asphyxiating heat is putting at risk the lives of workers.”

While the heat wave appears to be subsiding in Spain, residents in Greece were left surveying the wreckage of their homes after the wildfires.

Scientists have long warned that climate change, caused by greenhouse gas emissions mainly from burning fossil fuels, will make heat waves more frequent, severe and deadly and have called on governments to drastically reduce emissions.

In Germany, the heat wave sparked a discussion on whether workplaces should introduce siestas for workers.

Heat and floods in Asia

In South Korea, heavy rain has pummeled central and southern regions since last week. Fourteen deaths occurred in an underpass in the city of Cheongju, where more than a dozen vehicles were submerged on Saturday when a river levee collapsed. In the southeastern province of North Gyeongsang, 22 people died, many from landslides and swirling torrents.

In northern India, flash floods, landslides and accidents related to heavy rainfall have killed more than 100 people since the onset of the monsoon season on June 1, where rainfall is 41% above average.

The Yamuna River reached the compound walls of the Taj Mahal in Agra for the first time in 45 years, submerging several other historical monuments, and flooded parts of the Indian capital.

The Brahmaputra River, which runs through India’s Assam state, burst its banks this month, engulfing almost half of the Kaziranga National Park – home to the rare one-horned rhino – in waist-deep water.

A wall collapse from monsoon rains killed at least 11 construction workers in neighboring Pakistan.

Iraq’s southern Basra governorate, with a population of around 4 million, said government work would be suspended on Thursday as temperatures hit 122 Fahrenheit. In Iraq’s northern city of Mosul, farmers said crops were failing because of heat and drought.

The unprecedented temperatures have added new urgency for nations around the globe to tackle climate change. With the world’s two biggest economies at odds over issues ranging from trade to Taiwan, Kerry told Chinese Vice President Han Zheng on Wednesday that climate change must be handled separately from broader diplomatic issues.

“It is a universal threat to everybody on the planet and requires the largest nations in the world, the largest economies in the world, the largest emitters in the world, to come together in order to do work not just for ourselves, but for all mankind,” Kerry told Han.
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The U.S. has suspended funding for the Wuhan Institute of Virology, the Chinese research laboratory at the center of the debate over the origins of the coronavirus that has killed nearly 7 million people worldwide. 

The lab has not received any U.S. funding since 2020, but for months the U.S. Department of Health and Human Services has been reviewing its operations, concluding that the institute “is not compliant with federal regulations and is not presently responsible.” 

The funding cutoff was prompted by the lab’s “failure to provide documentation on [its] research requested by [the National Institutes of Health] related to concerns that [the lab] violated NIH’s biosafety protocols.” 

The virus was first identified in Wuhan. One theory holds that COVID-19 escaped from the Wuhan lab in late 2019, triggering the pandemic. Some scientists believe the virus was passed from animals to people, possibly from a wholesale seafood market.  

The U.S. intelligence community has yet to reach a conclusion about the origins of the virus. 

Researchers at the institute have repeatedly denied that their work was related to the coronavirus outbreak, but China has blocked international scientists from a wide examination of the facility and its operations.
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People who have a particular genetic variant are twice as likely to never feel sick when they contract COVID-19, researchers said Wednesday, offering the first potential explanation for the lucky group dubbed the “super dodgers.”

Those who have two copies of the variant are eight times more likely to never get any symptoms from COVID-19, according to the study in the journal Nature.

Previous research has suggested that at least 20% of the millions of infections during the pandemic were asymptomatic. To find out what could be behind these cases, researchers took advantage of a database of volunteer bone marrow donors in the United States.

The database included each person’s type of human leukocyte antigen (HLA), which are molecules on the surface of most cells in the body. The immune system uses HLA to see which cells belong in the body, and they are thought to play a key role in the response to viral infections.

Subjects self-reported symptoms

The researchers had nearly 30,000 people on the bone marrow registry self-report their COVID tests and symptoms on a mobile phone app.

More than 1,400 unvaccinated people tested positive for COVID between February 2020 and late April 2021, the study said. Out of that group, 136 saw no symptoms two weeks before and after testing positive. 

One in five of that group carried at least one copy of an HLA variant called HLA-B*15:01.

Those fortunate enough to have two copies of the gene, one from their mother and one from their father, were more than eight times more likely to be asymptomatic from COVID-91 than other people, the study said.

To find out why this was the case, the team carried out separate research looking at T cells, which protect the body from infections, in people who carried the variant. The researchers specifically looked at how T cells remembered viruses they had previously encountered.

This meant they were “armed and ready for attack when they encounter the same pathogen again,” said Jill Hollenbach of the University of California, San Francisco, who was the study’s lead researcher.

When people with the HLA variant were exposed to the coronavirus, their T cells were particularly primed for battle because they remembered similar cold viruses they had previously fended off.

Children often spared the worst

This theory — that recent exposure to colds and other coronaviruses could lead to fewer COVID symptoms — has previously been proposed to explain why children have often been spared the worst of COVID.

“Anyone that has ever been a parent knows that kids are snotty-nosed for five or six years, so I think that’s a really reasonable thing to speculate might be happening,” Hollenbach said.

She said the HLA variant was likely just one piece of the genetic puzzle behind asymptomatic COVID.

The researchers hope that studying the immune response to COVID could lead to new treatments or vaccines in the future. Hollenbach said one interesting idea was a vaccine that prevents COVID symptoms, as opposed to infection, which could potentially last longer than the currently available vaccines.

The researchers warned that most of the study’s participants were white, which could limit the findings for other groups, and that it covered an earlier period of the pandemic and did not include re-infections.
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Childhood immunization has rebounded following a significant decline during the early years of the COVID-19 pandemic, but at an uneven rate with too many children in low-income countries still missing out on the life-saving products, according to a joint World Health Organization-UNICEF report.

The agencies say that four million more children were immunized against killer diseases in 2022 compared to the previous year.

“Last year, we rang alarm bells at the historic backsliding that we saw across countries, regions, and vaccines,” said Kate O’Brien, director, immunization, vaccines, and biologicals, WHO.

“From 2022’s data, from a global perspective, we are recovering,” she said. “But that recovery is uneven, with too many countries not yet seeing improvement.”

The report says that just eight large countries—India, Indonesia, Myanmar, Philippines, Brazil, Mexico, Pakistan, and Tanzania—account for 3.8 million of the four million additional children reached in 2022.

Of the 73 countries that recorded substantial declines of more than five percent during the pandemic, the report says “24 are on route to recovery and, most concerningly, 34 have stagnated or continued declining.”

O’Brien said a main measure of immunization program performance is how many zero-dose children exist.

“These are children who do not receive a first dose of the vaccine against diphtheria, tetanus, and pertussis. It means these are children who do not receive any vaccine through the routine immunization program.”

The good news, she said, is that global coverage of the first dose of DTP vaccine now stands at 89 percent—very close to the pre-pandemic coverage of 90 percent.

However, she noted that the data is a lot more nuanced when looked at by region and income.

“All regions, except for the Africa region, have made progress in recovery for DTP. The region’s coverage is now six percent lower than 2019 levels and this is the largest gap for any region,” she said.

The report finds some backsliding in measles vaccine coverage as well, noting that only 83 percent of children globally were vaccinated against that killer disease in 2022, below pre-pandemic levels of 86 percent.

“Fifty-nine countries reported a total of 80 measles outbreaks in 2022,” said Ephrem Tekle Lemango, UNICEF associate director of immunization.

“Since coverage levels declined, we have witnessed outbreaks of diseases such as measles, yellow fever and diphtheria increasing, and our efforts to eradicate polio have been set back,” he said.

“If we do not catch-up vaccinations of older children that were missed since 2019, quickly and urgently,” he warned, “we will inevitably witness more outbreaks and be responsible for more child deaths.”

The WHO’s Kate O’Brien expressed the urgency of vaccinating children against measles in low-income countries, noting that someone who is not immune to the disease could infect between 12 and 20 other people.

“The way children become immune is best done by vaccination, not by actually getting infected and risking severe disease or death or other consequences from measles,” she said.

Ephrem Lemango said reaching children on the African continent, which is home to 12 percent of the world’s population, is particularly challenging as “It is home to 54 percent of the un- or under-vaccinated children,” a significant proportion of whom remain unreached.

“This is because they are facing other challenges, such as conflict and crises,” he said, “but also because, over many years, they have not had the resources to build resilient health systems.”

O’Brien said the overarching, dominant reason why children do not get vaccinated is lack of access. She said families in remote, rural areas in particular have difficulty reaching a clinic where vaccines are administered.

However, she added that “We are very concerned about vaccine confidence and the awareness of families around the benefit of vaccines.

“And clearly, the information and misinformation and disinformation that is growing in size and growing in scope is having some impact in some communities at specific times on the confidence that people have in vaccines.”
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Artificial intelligence is quickly becoming part of our social media world on our cellphones and computers. Text, images, audio and video are becoming easier for anyone to create using new generative AI tools.

As AI-generated materials become more pervasive, it’s getting harder to tell the difference between what is real and what has been manipulated.

“It’s one of the challenges over the next decade,” said Kristian Hammond, a professor of computer science who focuses on artificial intelligence at Northwestern University.

AI-generated content is making its way into movies, TV shows and social media on Facebook, TikTok, Snapchat and other platforms.

AI has been used to change images of former President Donald Trump and Pope Francis. The winner of a prestigious international photo competition this year used AI to create a fake photo.

Victor Lee, who specializes in AI as an associate professor in the Graduate School of Education at Stanford University, said, “people need to exercise caution when looking at AI-generated materials.”

Whether it’s text, video, an image or audio, with generative AI we are seeing things that look like actual news or an image of a particular person but it’s not true, Lee said.

AI is also being used to create songs that sound like popular musical artists and replicating images of actors.

Recently, an anonymous person on TikTok used artificial intelligence to create a song with a beat, lyrics and voices that fooled many people into believing it was a recording by pop stars Drake and The Weeknd.

Among the demands of television and film actors and writers currently on strike in the U.S. are protections against the use of AI, which has advanced to replicate faces, bodies and voices on movies and TV.

“I think the Avatar movies have been so successful because people were able to identify with the animation of the simulated characters,” said Bernie Luskin, director of the Luskin community college leadership initiative at the University of California, Los Angeles.

Luskin, who does research on media psychology, thinks that as the use of AI becomes a worldwide phenomenon, it will affect people psychologically and influence their behavior.

“It’s definitely going to have a dramatic impact on social media,” he said. “As AI becomes more common, it will become increasingly deceptive, and abusers will abuse it.”

On a positive note, Hammond said AI will promote additional artistic elements.

“We’re going to have a new view of what it means to be creative,” he said, “and there will be a different kind of appreciation because the AI systems are generating things in partnership with a human.”

A major concern, however, is that people are already being duped by AI, and as the technology becomes even more sophisticated, it will be even more difficult to discern its imprint.

Krishnan Vasudevan, assistant professor in visual communication at the University of Maryland, worries that people may become immune to AI-generated materials and won’t care if they are real or not.

“They’ll be wanting visuals that reinforce their viewpoints, and they’ll use the tool as a way to discredit or make fun of political opponents,” he said.

Experts say norms, regulations and guardrails must be considered to keep AI in line.

“Does AI receive credit as a co-author?” Lee asked.

“I think there will be legal battles about using somebody’s voice or likeness,” Vasudevan said.

“We have to start looking hard at exactly what is going out there,” said Hammond. “For example, there should be regulations that say your image should not be associated with anything pornographic.”

Lee said artificial intelligence will create big changes the public will get used to, much like the Internet and social media have done.

“The Internet is not inherently a good or bad thing, but it changed society,” he said. “AI is also not good or bad, and it is going to do something similar.”
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Chinese livestreamers have set their sights on TikTok shoppers in the U.S. and Europe, hawking everything from bags and apparel to crystals with their eyes on a potentially lucrative market, despite uncertainties over the platform’s future in the U.S. and elsewhere.

In China, where livestreaming ecommerce is forecast to reach 4.9 trillion yuan ($676 billion) by the year’s end, popular hosts like “Lipstick King” Austin Li rack up tens of millions of dollars in sales during a single livestream. Many brands, including L’Oreal, Nike and Louis Vuitton, have begun using livestreaming to reach more shoppers.

But the highly competitive livestreaming market in China has led some hosts to look to Western markets to carve out niches for themselves.

Oreo Deng, a former English tutor, sells jewelry to U.S. customers by livestreaming on TikTok, delivering her sales pitches in English for about four to six hours a day.

“I wanted to try livestreaming on TikTok because it aligned with my experiences as an English tutor and my past jobs working in cross-border e-commerce,” Deng said.

Since 2019, western e-commerce platforms like Amazon and Facebook have experimented with livestreaming e-commerce after seeing the success of Chinese platforms like Alibaba’s Tmall and Taobao, and Douyin, TikTok’s Chinese counterpart in China.

TikTok started testing its live shopping feature last year. Registered merchants from the U.S., Indonesia, Vietnam and Singapore, among other countries, can now sell via livestreams online.

But livestreaming e-commerce has yet to take off in the U.S. The livestreaming e-commerce market in the U.S. — the world’s biggest consumer market — is expected to grow to $68 billion by 2026, according to research and advisory firm Coresight Research.

The relatively lukewarm reception led Facebook to shut down its live shopping feature last year. As for TikTok, the platform has the added risk of potentially facing U.S. restrictions due to tensions between Beijing and Washington.

TikTok, whose parent company is Chinese technology firm ByteDance, has been criticized for its Chinese ties and accused of being a national security risk due to the data it collects.

TikTok did not provide comment for this story.

Despite the scrutiny faced by TikTok, many Chinese hosts view the U.S. as a vast ocean of opportunity, an emerging market that has yet to be saturated with livestreaming hosts.

“There’s more opportunity for growth to target America because the competition is so fierce in China,” said Shaun Rein, founder and managing director of China Market Research Group in Shanghai. “Livestreaming in the U.S. is at a beginning starting point. There’s more opportunity to grab market share.”

Rein also said that Chinese merchants can often price items higher in the U.S., where customers are accustomed to paying higher prices compared to in China, where product margins are often razor-thin.

“The format is going to work, because it’s been proven,” said Jacob Cooke, CEO of e-commerce consultancy WPIC.

Smaller companies, including those in China that are attempting to sell on TikTok, might lack enough data on what customers want in markets like the U.S, he said. “Once they do get that figured out, they’ll start to have very good success,” Cooke said.

For some U.S. shoppers, the livestream format is a fascinating form of entertainment.

Freisa Weaver, a 36-year-old who lives in Florida, stumbled on a TikTok livestream selling crystals 10 months ago. It employed a popular tactic called a “lucky scoop” where buyers pay a set price to receive several random items scooped from a large container of crystals. TikTok earlier this year banned this practice from livestreams to comply with gambling laws, although some sellers still offer grab bags of goodies which appear to be scooped off-camera.

“I came across it scrolling through TikTok and at first I was entertained by the lucky scoops,” Weaver said, describing livestreaming shopping as an addictive hobby. “Now I’m a regular buyer in some of the live feeds on TikTok.”

“I personally enjoy the interactions with the host and the possibility of finding something special and unique just for me,” she said

Her favorite channel is Meow Crystals, an account operated by Chinese streaming hosts that often does flash sales selling crystals for as little as $2, and grab bags of crystals from $10. TikTok has yet to roll out its in-built shopping feature on a wide scale, so many streamers, including those from Meow Crystals, often redirect viewers to place orders on an external website.

“The host is willing to go to the warehouse for you and get special items, or they remember what you like and offer it to you as soon as you are online,” Weaver said.

Chinese livestreaming hosts try various tactics to stand out and build a loyal customer base. For some, it’s personalized customer service, while others use quirky catchphrases and concoct flamboyant online personalities to keep their customers entertained.

“Every host is always experimenting and develops their own tactics,” Deng, the livestream host said, declining to share the secrets of her own approach.

Boot camps to teach Chinese livestreamers how to increase their sales have sprung up, including a popular one hosted by Yan Guanghua, one of TikTok earliest livestreamers in China.

Like Deng, Yan is a former English tutor who turned to TikTok livestreaming after a government crackdown on the private education industry.

Yan started out hawking yoga clothes, electronics and apparel online. Finding she had a knack for selling to customers via livestreaming, she at times has racked up sales of 5,000 pounds ($6,510) per stream selling to customers in Britain.

Now she charges about $1,000 for two-day boot camps she holds two or three times a month, teaching people how to sell more on livestreams.

Yan says she has trained more than 600 people, mostly from China but also from the U.S. and Africa.

Like many other TikTok livestreaming hosts, she hopes the overseas livestreaming e-commerce market will take off like it has in China.

“It’s hard to say what the future of this industry is. It’s difficult to predict,” Yan said. “But what we know is that TikTok is the most popular platform right now and there is still opportunity here.”
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